Subway Domination

This series of large format print campaigns encompass whole subway stations in New York, New York with spaces from Out Front Media.

"Subway Domination" is a term used by Out Front Media to say that the ad campaign is all over several levels of the subway stations and will be the only brand advertised in that subway station.

The three campaigns are comprised of many different sized compositions all containing similar text and images for continuity and promotion of the Fashion Forms® brand. Using this repetition of unique branding, I am able to ensure the consumer sees and takes in the convaied message.

Fashion Forms Subway Domination: 59th & Lexington

This Ad Campaign covers an entire subway station at 59th & Lexington in New York City. It ran Summer 2017.

Photographer: Margot Donahue

Graphic Design: Lilly Westhead

Model: Helen

Fashion Forms Subway Domination: 59th & Lexington

This Ad Campaign covers an entire subway station at 59th & Lexington in New York City. It ran Summer 2017.

In this image I used close crops to put the eye on the bra rather than the model, while still allocating white space to let the consumer know what bra they may want to purchase.

Photographer: Margot Donahue

Graphic Design: Lilly Westhead

Model: Helen

Fashion Forms Subway Domination: 59th & Lexington

Fashion Forms Subway Domination: 59th & Lexington This Ad Campaign covers an entire subway station at 59th & Lexington in New York City. It ran Summer 2017.

In this image I used close crops to put the eye on the bra rather than the model, while still allocating white space to let the consumer know what bra they may want to purchase.

Photographer: Margot Donahue

Graphic Design: Lilly Westhead

Model: Helen

Fashion Forms Subway Domination: 59th & Lexington

Fashion Forms Subway Domination: 59th & Lexington This Ad Campaign covers an entire subway station at 59th & Lexington in New York City. It ran Summer 2017.

In this image I used close crops to put the eye on the bra rather than the model, while still allocating white space to let the consumer know what bra they may want to purchase.

Photographer: Margot Donahue

Graphic Design: Lilly Westhead

Model: Helen

Fashion Forms Subway Domination: 59th & Lexington

This Ad Campaign covers an entire subway station at 59th & Lexington in New York City. It ran Summer 2017.

Photographer: Margot Donahue

Graphic Design: Lilly Westhead

Model: Helen

Fashion Forms Subway Domination: 59th & Lexington

Fashion Forms Subway Domination: 59th & Lexington This Ad Campaign covers an entire subway station at 59th & Lexington in New York City. It ran Summer 2017.

In this image I used close crops to put the eye on the bra rather than the model, while still allocating white space to let the consumer know what bra they may want to purchase.

Photographer: Margot Donahue

Graphic Design: Lilly Westhead

Model: Helen

Fashion Forms Subway Domination: 59th & Lexington

This Ad Campaign covers an entire subway station at 59th & Lexington in New York City. It ran Summer 2017.

Photographer: Margot Donahue

Graphic Design: Lilly Westhead

Model: Helen

Fashion Forms Subway Domination: 59th & Lexington

Fashion Forms Subway Domination: 59th & Lexington This Ad Campaign covers an entire subway station at 59th & Lexington in New York City. It ran Summer 2017.

In this image I used close crops to put the eye on the bra rather than the model, while still allocating white space to let the consumer know what bra they may want to purchase.

Photographer: Margot Donahue

Graphic Design: Lilly Westhead

Model: Helen

Fashion Forms Subway Domination: 59th & Lexington

This Ad Campaign covers an entire subway station at 59th & Lexington in New York City. It ran Summer 2017.

Photographer: Margot Donahue

Graphic Design: Lilly Westhead

Model: Helen

Fashion Forms Subway Domination: 59th & Lexington

Fashion Forms Subway Domination: 59th & Lexington This Ad Campaign covers an entire subway station at 59th & Lexington in New York City. It ran Summer 2017.

In this image I used close crops to put the eye on the bra rather than the model, while still allocating white space to let the consumer know what bra they may want to purchase.

Photographer: Margot Donahue

Graphic Design: Lilly Westhead

Model: Helen

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Subway Domination- Rockefeller Center and 34th Street

This ad campaign covered an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Subway Domination- Rockefeller Center and 34th Street

This ad campaign covered an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Subway Domination- Rockefeller Center and 34th Street

This ad campaign covered an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Subway Domination- Rockefeller Center and 34th Street

This ad campaign covered an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Subway Domination- Rockefeller Center and 34th Street

This ad campaign covered an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination- Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel

Fashion Forms Subway Domination: Rockefeller Center

This ad campaign covers an entire subway station at Rockefeller Center and 34th St. in New York City. It is currently up through Christmas 2016.

Photographer: Margot Donahue

Graphic Designer: Lilly Westhead

Model: Kelli Reichel